Bieber celebrates a generous cash payout and a strategic partnership with e.l.f. Beauty to take rhode global, while continuing to lead innovation and creative vision. Hailey Bieber is celebrating a landmark moment in her entrepreneurial journey as her beauty brand, rhode, is set to join forces with global cosmetics giant e.l.f. Beauty in a blockbuster $1 billion acquisition deal announced on May 28. The partnership promises to elevate rhode’s presence on the world stage, backed by the extensive resources and support of one of the industry’s most powerful players. According to an insider close to the deal, Bieber didn’t have … Continue reading Hailey Bieber’s rhode Beauty Joins Forces with e.l.f. in $1 Billion Deal, Marking a New Era for the Skincare Brand